Altoids
Take a momint.
AD | Designer: Andrew Bell
CW: Andrew Bell
Brief: Get people to use Altoids for more than just fresh breath.
Insight: Life throws a lot at you. Every once in a while it’s important to sit back and breathe.
Idea: Take a “momint.” Altoids let you take a moment for yourself regardless of what is happening around you.
Limited edition custom packaging reminds people to take a moment by popping a mint.
Altoids will send out customer stress balls mimicking the shape of their mints to people who need an extra outlet to alleviate stress.
