Altoids Take a momint. AD | Designer: Andrew BellCW: Andrew Bell Brief: Get people to use Altoids for more than just fresh breath.Insight: Life throws a lot at you. Every once in a while it’s important to sit back and breathe.Idea: Take a “momint.” Altoids let you take a moment for yourself regardless of what is happening around you. Limited edition custom packaging reminds people to take a moment by popping a mint. Altoids will send out customer stress balls mimicking the shape of their mints to people who need an extra outlet to alleviate stress.
