How do you make a card game meant for kids appealing for 18-25 year olds?

You create exclusive packs with themes appealing to older audiences and you create new ways to play the game through a mobile app.

AD: Andrew Bell

Videography: Vladena Jetton

CW: Dario Caudana

D&AD New Blood Wooden Pencil Winner

Exclusive game packs

New packs with categories focused towards an older audience not only serve as limited edition collectables, but also as a new way to approach playing the classic card game.

A new app brings the game online where you can upload your store-bought packs or purchase directly online. Players all over the world can now compete against one another.

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