Super 8 Motels

Travel Simply

AD | Designer | CW: Andrew Bell

Brief: Get people to forgo their negative presumptions about motels

Insight: When hitting the open road, the advertised luxuries of a hotel aren’t always needed.

Idea: Super 8 Motels are not luxurious or full of amenities, but they get the job done for accommodations. Super 8 has everything you need for a night away: a bed, a shower, and snacks from a vending machine.

OOH

Social media ads show the simplicity yet necessities available at a Super 8

Playing off the old Super-8 logo, the classic design and notable colors show the boldness of Super 8 and the history as a long-lasting trusted motel.

Billboards pop up around the most tourist-visited cities and the travel hubs along the way.

Ads in airports and bus stops remind people that the frills of a hotel don’t matter when you want to enjoy the sites.

Listerine

Pedigree